How can I cut through the blur and see what needs to be done to achieve my business growth dreams?
When dealing with any situation, be it personal or business, we often cannot see the wood for the trees, and
everything becomes a blur. How can you make clear, considered, and objective decisions to drive business growth if you cannot see past the crisis at hand? An external voice to support your business transformation journey is critical during these times. An experienced sounding board, someone you can trust to provide perspective alternative views and keep you accountable and on the right path, to move forward. The right Coach or Mentor will look beyond where you may be focused right now and allow you to clearly plan your business transformation strategy.
How do I make sales when the economic climate is so uncertain?
Easy. Do your customers have a compelling reason to buy from you? Does your product or service meet their needs right now? Do you have a concise and clear superpower that differentiates you from the competition?
Many businesses are thriving in the new climate whilst others are playing catch up. Businesses who are agile and open and ready to think differently are re-engineering offers, messages, sales channels and designing new ways to get their product to market or ramp up their current strategies. They ask for feedback from their customer’s and respond. The challenge is balancing the decisions that need to be actioned immediately with those preparing for the upswing. To design your business processes to do both with an uncompromising
commitment to your brand and point of difference is critical.
How will strategic business transformation put us ahead of our competition?
So many of your competitors do not think past next week, let alone next year. Of course, working through the basics to ensure short term profitable trade is critical. But, an aligned business that simultaneously plans for the future whilst
continuing operations will emerge stronger, fitter, and more agile. They will be strategically and financially prepared for the next period of growth. The world will continue to change, and many businesses will not survive. There will be new opportunities to deliver your product or service better and run your business more efficiently. Calm and considered planning now, supported by an organisational mindset built around ongoing change and innovation, will set you ahead of your competitors. No matter what twists and turns are ahead, businesses with a dynamic approach to planning will be agile and respond better than those living in denial.
I cannot afford to spend a cent on anything other than the essentials and need to save every dollar I can. How do you offer bang for my buck?
Without sounding alarmist or cliché, the only businesses that will successfully come out of a period of change are those that balance survival actions with focused business growth planning. Consolidation of what you do well and removal of activities that are not in line with your vision or brand position and do not add to your business’s profitability, need to be removed or at least de-prioritised. Simply doing nothing and hoping for the best will not work. Your competitors are tackling today and tomorrow concurrently, setting their businesses up with far greater focus, ready to take advantage of new opportunities.
My process is practical, no BS and is quick. Within four-eight weeks, you will have prioritised plans, measures and the right business processes to move forward. You will have comfort that you have regained control and confidence knowing that you have support and guidance (me) whenever you need it.
I have been running my business successfully for years. Why is it not working anymore?
The world has changed. The market is significantly more competitive. Customers and clients are more educated and, as a result, have greater expectations. Businesses and brands have become more specialised, and the Gen Y and Millennial employee base have significantly changed motivations and work ethic. Companies that recognise this and can tweak and reinvent themselves without necessarily moving away from their cultural values or core business are transformational businesses set up for growth.