I have worked with Karen to understand how to define the brand for my business distinctively in the market. It is work which is deeply rooted in my “why”? The most important takeaway for me on the market positioning map that Karen drew for me was that I could not accelerate my growth by trying to emulate any other business. I have to double down on my strengths and that of my business, and this has given me a completely different way of thinking about brand positioning. She was also able to translate my goals into tangible steps.

Thank you Karen for sharing your rich experience and advice. Karen’s approach is holistic and she is a proactive business transformation specialist you want on your side!

Preeti Inchody

It is with great delight that I write this recommendation for Karen Matthews. I have worked with many CEO’s over the past few decades and Karen was one of my favorites. Karen is a pioneer & strategist who is able to understand the importance of creating a collaborative & focused network within an organization. She has the gift of aligning & inspiring key stake holders to the main game whilst making the tough decisions to drive a business forward. Karen also has great respect and appreciation for those she works with and as such creates strong support and alliance from those she leads. I believe any organization that has the opportunity to be influenced by Karen will reap the many rewards for years to come.

Terry Hawkins

Karen’s impact on my journey to success in business has been incredible. When I began this venture in 2021, things initially took off faster than expected and became overwhelming very quickly. But with her guidance, insight and unwavering confidence in me, Karen helped me organise the chaos into achievable goals that were within reach – unlocking the answers buried deep within myself and making me feel empowered in my journey as a capable businesswoman, knowing I had her support as she rode right alongside me. Thanks to Karen’s commitment, dedication and amazing business acumen that she so willingly shares with others, my business is now thriving beyond what I ever could have imagined possible when we first started working together.

Dani Tillett

We loved our engagement with Karen, her no nonsense, straight to the point approach suited us to a tee. She helped us define our vision, created clarity for our business while fully investing time to understand us as people first and business owners second. Importantly, at a critical phase of our business, she facilitated the mapping of our key priorities over the short and medium term. Will definitely work with Karen in the future.

Vikki da Rocha

During the period of engagement, Karen has played a number of pivotal roles at both a Board and Operational level, adding valuable insights and key strategic considerations as we build the business. Karen is a strong leader who is able to swing from strategy to execution, aligning teams of people along the way to quickly get buy in and results. Having Karen involved in our organisation has been an absolute blessing and a pleasure and we look forward to that continuing.

Bryan ColemanFounder and Non-Executive Director The Banksia Project

Karen was extremely easy to work with and her hands-on experience immediately added value across all aspects of the business. Karen’s approach was thorough and very efficient – she knew exactly what questions to ask and as a result could identify the issues quickly and present it back to us in an insightful and practical plan forward. Karen also has a personable, warm style meaning people were more than happy to respond to her questions – she was a pleasure to have in the office.

Carolyn FoxDirector Investor Relations Perpetual Equity Partners