I have worked with Karen to understand how to define the brand for my business distinctively in the market. It is work which is deeply rooted in my “why”? The most important takeaway for me on the market positioning map that Karen drew for me was that I could not accelerate my growth by trying to emulate any other business. I have to double down on my strengths and that of my business, and this has given me a completely different way of thinking about brand positioning. She was also able to translate my goals into tangible steps.
Thank you Karen for sharing your rich experience and advice. Karen’s approach is holistic and she is a proactive business transformation specialist you want on your side!