Karen’s expertise is working with Founders and Executive Teams whose businesses are calling out for change
Despite 30 years of operation, with stores across the country, one of Australia’s largest and most iconic furniture retail brands was lost. A disengaged team, resulting from an apathetic and inert culture driven by process and admin systems, had lost its mojo.
The once aspirational, energetic business had lost its brand’s essence. Their once distinct USP had disappeared and they had become one of many in a junkyard of retail stores, driven by low prices and generic customer experience.